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Business Director of Media

2020-07-09

安索帕(上海)广告传播有限公司北京分公司

公司规模: 50-100人 公司性质: 外资企业
公司行业: 传媒、广告、报业、新闻、公关、展览、公关、设计等
招聘人数: 1人 提供月薪: 面议
工作性质: 全职 学历要求: 不限
工作年限: 不限 年龄要求: 不限
职位类别: 销售类,客户总监(AD),广告创意/设计主管/专员
工作地点: 北京-东城区
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职位描述:

    Main Responsibilities:
1. Set the working methodology for the group and is directly responsible for the online media planning and buying operations
2. Provide strategic online media direction to the Account Services team in order to properly manage client’s online media expectations
3. Oversee development strategies, implementation plans, and provide requirements and insights into overall technical requirements and development including creative
4. Develop targeted relationships with leading publisher and advertising networks,drive the testing, optimization, and maintenance of our advertiser and publisher relationships
5. Participates in new client presentations as the leader in the online media planning, buying and strategy,develops and leads the internal development of the online media best practices
6. Develop data-driven approaches to online media testing, media assessment and optimization and eventual roll out recommendations
7. Continuously analyze the results of the online media campaigns in order to optimize to maximize profitability,Supervise and review development and implementation of all plans
8. Provide and/or guide strategic input for all plans internally and externally,help set negotiations strategies,establish and maintain communications process with clients

Requirements:
1. 10 years of solid experience online media buying, planning and strategy. At least 5 year china experience,Experience with CPM, CPA and CPC
2. Proven ability to lead and manage a team, Knowledgeable and passionate about interactive marketing concepts, practices and programs
3. Candidate must have strong organization skill, entrepreneurial outlook, hands on management/business approach and excellent communication skills
4. Strong client service ability and comfort, Candidate must have superior negotiation skills, Established publisher contacts
5. Candidate should have familiarity with tools such as iresearch tool DFA, AdRelevance
6. Bachelor’s degree required, Fulgent in English speaking and writing


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安索帕(上海)广告传播有限公司北京分公司

公司网址:http://未填写

公司规模:50-100人

公司地址:未填写

关于安索帕(isobar)安吉斯媒体集团旗下之数字营销传播品牌我们是一个致力于整合全球和大中华区行销广告经验,与信息技术背景之专业服务团队。我们存在目的目的是运......
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